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View Camera And Delivers: He works with a view Camera and delivers a high-quality product. In his case, he does only the shooting on location and sends the negatives to a home headquarters for developing and printing. Such an arrangement works out well for two partners, with one on the road and the other in the laboratory, or they might trade places from tune to time.
The best Camera for the job, all things considered, is a 4x5 view camera, but many photographers prefer the convenience of working with a 4 x 5 press Camera for most of their setups, using a view Camera only where the corrections! or the long bellows are called for. There was a time when the 8 x 10 was the standard instrument for industrial photos,! but that's no longer the case. The 8 x 10 speeds production of prints in the darkroom, but slows production of negatives on the job. In those cases where a big production of prints is necessary, the method used by some large companies is to shoot the picture on 4 x 5 anyway, have one perfect enlargement made, then copy the enlargement on 8 x 10 film and use the copy negative for making as many contact prints as are required.
Dealers in building materials and manufacturers of home appliances will become customers for your pictures later,for advertising purposes, but not until you've progressed to the point where your work is appearing in the magazines and the home sections of newspapers. Then these buyers will come to you and pay you excellent rates. For that reason, keep the magazines in mind, and whenever you photograph a particularly striking home, let the editors see your pictures. Not only will the magazines add nobly to your income, but they'll give you also the best advertising you can get when they print your pictures.
Your equipment for this work must meet certain rigid standards but will not be as expensive as you might think. Your entire outfit can be bought for about the price of a good miniature. The view Camera is absolutely a must. No other Camera will do the job as well. The prime advantage of the view Camera for architectural work is its ability, through use of the rising front, and other movements, to make vertical lines register as parallels on the negative, rather than converging as they recede upward from the Camera level, the way they really do as seen by the eye. The various swings and tilts of the view Camera are a great convenience. |
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