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Snap The Picture: 4. Never take careless "record shots." Sometimes a client will inform you that he is interested only in getting a picture for his files as a record of something (a new gate installed in a factory fence) and tempt you to snap the picture carelessly to save time. However, such pictures may be shown to possible other clients, without you or anyone else there to explain that they are simply record shots for the files, and you will be judged by them. It pays, in the long run, to make each picture as carefully as if it were for display purposes.
The big money in straight commercial photography comes from jobs where the photographer either shoots a large number of negatives or where a large number of prints are ordered. Smaller jobs are really profitable only when they can be done in the studio, where it is the work of a minute to turn on the lights, focus the Camera and snap the picture, using a standard Lighting arrangement and a standard exposure.
Action pictures, you will note, are held in high favor by the magazines and their readers, so shoot your subjects on the wing in your party coverage. A few posed shots may be all right but most of them should be strictly candid, and the more activity the better. Of course the bulk of your pictures will show nothing more frenzied than people in conversation, but if you snap your picture at an instant when all are laughing at a joke you will sell far more prints than if you have the group looking at the Camera with forced smiles. |
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