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Ruined The Portrait Photography: Architectural Approach to Commercial Photography
Public Relations Photography
Small Product Photography
Basic Commercial Photography
Basic Portrait Lighting
Laboratory Special Effects
A Photography Bag of Tricks
Commercial Lighting on Location
This competition is not to be taken lightly, mind you. It has ruined the portrait photography business as it was known in the old days. The department stores offer portraits at a price made possible only by a high volume. The chain studios virtually give away a low-quality product in most cases and make their profits on the sales of frames, folders and "special offers." The hosts of beginning amateurs do their best and are happy if they get enough payment to cover the cost of film and paper.
It seemed that at lo last official recognition had been won for photograp] and Stieglitz proudly announced the jury's acceptance photography in Camera Notes. But, at the last minu the hanging committee refused to show the photograp It was a bitter blow. Steichen heard the news in Ni York, where he had established a portrait studio at 2' Fifth Avenue. He renewed his friendship with Stiegl and there began a working collaboration that was to re olutionize not only pictorial photography, but the otr. arts as well. |
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