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Prosperous Portrait Photographers: Professional photographers today use many styles and approaches in photographing weddings. Some professionals rely on a photojournalistic approach and offer lots of candid pictures to capture the feeling and emotion of the event. Others favor a portrait concept and produce photographs of impeccable quality that reflect the dignity of the ceremony. Lastly are the photographers who emphasize the illustrative approach and inject a number of multiple exposure and special effects into their wedding pictures. Many younger photographers offer a combination of all three styles, but the most successful professionals have usually developed one definite "look" or identifiable style.
Some perceptive institutions are making a good thing out of advertising themselves as the "full-service bank." Many photographers would be wise to follow the same line. If there is a portrait to be made in your community, you should want to do it, ranging from the dowager who drives up in her Cadillac down to the junior high school girl who wants a billfold for her first boyfriend. Treat that girl right and the chances are good that she will be with you for a long time.
Don't even shy away from taking "ping-pong" pictures. Your public knows the difference between those prints at a few cents each and the artistically matted and framed heritage portrait you sell for several hundred dollars.
If you've really studied retouching as a profession rather than as a semiskilled trade, you can keep raising your rates continually until your earnings compare favorably with those of the other professional men in your town.
If there are a number of prosperous portrait photographers portrait photographers in your community with a high-class clientele, you can expect to earn as much as the best of them, by working for all of them. Should you be situated in a smaller community, you can get retouching business by mail by advertising in the classified columns of the photographic magazines. |
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