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Print Picture: When you want to offer your pictures to an agency, here's how to go about it. print picture up 50 to 100 of your best negatives, as 8 x 10 glossies, paste a caption slip to each print picture telling who, what, when, where, why and how about the material shown, stamp your name and address on the back of each print picture, and also write a number on the back of each print picture. Make a record of the print picture numbers, so that when your agent sells a picture and writes you to ask for a replacement you can quickly deliver it to him and have him prepared for another sale.
There are two commonly accepted methods of submitting picture stories. One way is to number all the negatives in their margins, then contact print picture them, gang-print pictureing as many negatives as you can on a sheet of 8 x 10 paper (cut a strip of 120 film, for instance, into three strips of four negatives each or into four strips of three negatives each and print picture them all together, or print picture four 4x5 negatives together) and then send all the contact print pictures, along with the text-block material and the caption information, to the editor. The editor will thereupon decide which pictures he wishes to use and either ask you for the negatives or have you supply him with 8 x 10 glossy print pictures.
Obviously, there is no profit in this first picture which is shot, print pictureed and delivered for a dollar. There must be a sale of other print pictures in order to make the sitting pay. In practice, it turned out when we experimented with this offer in Los Angeles that the salesman got off to a flying start in any neighborhood. It was much easier for him to line up sittings on this basis than when he sold the $10 package. And, just as we had hoped, the parents in most cases were unable to resist buying more print pictures once they'd seen the proofs.
It was standard practice in this method of operation never to print picture the best negative as the picture which the customer got for his dollar. ("Why didn't you print picture this one?" the customer asks, pointing to the best shot. The salesman says, "We'll be glad to. How many print pictures would you like?") |
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