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Display Picture: A good way to tie your newspaper advertising into your window display is to mount a blow-up of your ad someplace in the display. This serves as a recognition point for people who have seen the ad and they identify it with your studio.
A display is a visual message; therefore, keep words to a minimum. At most, they should be price captions or other brief descriptions. A good way to test the attraction of your display is to take a picture of it. The window should be composed in an interesting fashion, just like photograph. If your window looks good in a black-and-white photo, then you probably have an eye-catching display.
A good way to tie your newspaper advertising into your window display is to mount a blow-up of your ad someplace in the display. This serves as a recognition point for people who have seen the ad and they identify it with your studio.
A display is a visual message: therefore, keep words to a minimum. At most, they should be price captions or other brief descriptions. A good way to test the attraction of your display is to take a picture of it. The window should be composed in an interesting fashion, just like photograph. If your window looks good in a black-and-white photo, then you probably have an eye-catching display.
Besides window displays, interior store displays make highly welcome picture material. Whenever you shoot a display picture, always ask the store manager what effect the display has had on sales of the product featured, and include that information in the caption. It is a good idea to wait until you have printed the picture, if that is convenient, before you interview the store manager for caption material. However, you should ask his permission before you go so far as to set up a Camera for an interior shot. |
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