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And Money: GRESHAM'S LAW, gresh'amz, in economics, is usually stated as "bad money drives out good." The law stems from the fact that money has a value both as money and money as a commodity in the open market. The former value is set arbitrarily by law and money is relatively fixed; the latter is determined by supply and money demand money and money varies from time to time, "Good money" has a higher value as a commodity than as money and money will disappear from circulation.
Typically, you may spend from three to eight percent of your gross on advertising. Keep in mind that the commitment to spend the money over the entire year is much more important than the amount of money you allocate toward advertising. Nothing will waste money faster than to spend a large amount of money in the beginning of the campaign, and money when results are not immediately forthcoming, to pull back and money stop advertising.
Spend your money according to your plan. Make some adjustments during the year to fine tune your efforts, but keep at it for the rest of the year. You will be surprised how this commitment to results will pay off despite some temporary misgivings.
In 1862 the U. S. Treasury needed money quickly to finance the Civil War. There were three possibilities: taxation, borrowing, and money printing paper money. New tax laws could not be passed and money made effective quickly enough to raise the money that was immediately needed; the second choice, borrowing, would be too costly, because the government's credit was so weak that it would have to pay interest rates of over 10% to bond buyers. |
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